Crops have grown over 700% in the past two decades
Since the mid-1990s the popularity of malbec has exploded. To account for our gargantuan thirst for this wine, producers have increased their plantings exponentially. We demand, they supply.
It was popular in the US before Prohibition
Before our lawmakers tried to take alcohol away from us, malbec was used to make cheap jug wine. While people probably never knew that they were drinking it, malbec was one of the most consumed grapes of the time. Sadly, by the time Prohibition ended, virtually no malbec vines remained in their original US vineyards of California.
Its popularity grew from the bottom up
Typically wine trends are set by the sommeliers, importers, and other notable wine professionals, but that's not the case with malbec. Malbec was embraced nearly two decades ago thanks to its easy-drinking profile and low price. The average consumer was drawn to these wines like a powerful magnet, leaving wine buyers everywhere no choice but to concede and stock their shelves and lists with malbec.