Even though a healthy contingent of coffee drinkers is down with McDonald's coffee, the fast-food chain is known more for Big Macs and ball pits than java and ambiance.
But Mickey D's is rebooting its prestige McCafe brand with sustainable beans and $12,000 espresso machines at an undisclosed number of locations, according to a Bloomberg report. For the uninitiated, McCafe is McDonald's coffee shop-style food and drink arm -- sometimes even appearing as standalone locations divorced from triple cheeseburgers and other delights.
McDonald's effort to step up its coffee game -- and in turn challenge your local coffee shop and Starbucks in the virtual office/place-to-hang-out arena -- comes off the heels of several initiatives to give the Arches a more refined feel. This includes table service at select locations, touchscreen services, and a bistro-esque Taste Crafted menu -- all designed to give guests an experience that goes beyond traditional fast-food trappings.