Sidebar: wait, what the hell is mead?
Before we get to mead’s eventual triumph -- it's coming, dear mazers! -- it’s worth pointing out that mead is the booze kingdom's Lorax: an elusive, outspoken minority that loves the environment and defies categorization.
Is it beer? Wine? Liquor? Liqueur? Malt? Butterbeer? None of the above?
“Whatever you think mead is, it is probably not that.” That’s Chris Webber, president of AMMA. He’s been on the front lines, defining mead’s slippery character -- both in legislation and on shelves -- for a decade. “Beer, wine, and spirits. I want a fourth term in there: mead," he said.