If you're a regular subscriber to this website (and if you're not, what are you waiting for?), chances are that last bottle of liquor you bought wasn't vodka.
As you've been sipping $14 craft cocktails out of mason jars, the classic clear spirit has fallen "out of vogue" as more millennial drinkers are turning to American bourbon, according to a new report by The Wall Street Journal. In other words, vodka is "out" and whiskey is "in" -- our mouths. That good ol' Goose is looking particularly grey.
Specifically, while American bourbons and Tennessee whiskey have pushed overall whiskey sales up 2.7% in the US market, vodka volumes dropped last year by 0.3%. At a global level, whiskey consumption spiked 17% between 2010 and 2014, while the number of cases of vodka consumed slipped by about 2%, according to the report. For companies like Pernod Ricard SA, which owns Absolut vodka, the numbers don't add up to an absolute rejection of vodka, but sales are reportedly slowing.