Take a beer trip
There are tons and tons of destination breweries out there, giving you a perfect excuse to go all Clark Griswold and pay a visit to the folks who make your favorite beer. You can also find breweries en route to discover. Just, you know, get a hotel in the towns you visit.
Convert a naysayer
Everybody has friends who claim to hate beer, or at least refuse to drink anything not sold in tallboy form. Without being obnoxious, get them to try a gateway beer and see if you can get them to see the light. But not the light beer. Because that’s what he’s currently drinking.
Become an expert at food pairings
There's nothing wrong with cracking a beer open on a Friday night and hoping someone texts you so you don't have to stay home alone playing Just Cause 3 again. But you can make beer taste better by pairing it with food -- it heightens the taste of the food and beer. As a side note, crying in your beer makes it taste salty. The Brewers Association has a handy chart with some suggested pairings to get you started.