Business types are currently blaming the downward trend on increased beverage options (sports drinks, diet sodas, Voss) as well as growing concern over sugar content (all hail aspartame). Though orange juice is still very much a multi-million industry, its bigwigs are clearly taking the dip to heart. In order to get kids bugging their Moms for OJ, the Florida Department of Citrus is planning to release one million comic books featuring "Captain Citrus" alongside Iron Man, Thor, Black Widow, and Captain America. We're not sure what kind of crime he'll be fighting, but clearly, Tropicana thieves had better watch themselves.
Kristin Hunt is a Food/Drink staff writer for Thrillist, and loves orange juice, but has probably not purchased any herself in the last six months. Follow her at @kristin_hunt.