Why? Well, DeJoria grew up poor, ended up in foster care, then joined a street gang. He took hardscrabble jobs selling insurance and encyclopedias door to door. Unable to pay his rent, he collected bottles to stay afloat on $3 a day. When he was back on his feet and founding his first business, the investor backing fell through, and he was homeless again. But he borrowed $750, pounded pavement, and succeeded regardless.
DeJoria, through his Peace, Love & Happiness Foundation, tackles poverty all around the world, with projects focusing on youth centers, homeless shelters, agricultural programs, and more. He once told Forbes, “I can do a lot for people all around the world because of the wealth, and that makes me very, very happy.”
All told, he gives the impression of a man who, having once had nothing, now understands the value of everything. Now that’s the holiday spirit we can all raise a glass to.