Rugby players are tough dudes, as David Schwimmer knows all too well. But Ogilvy & Mather Argentina went and found a way to make those guys even more badass. As part of their campaign for Cerveza Salta, the ad agency gathered up a couple rugby vets who'd lost teeth in the line of duty. Then, they got some very chill dentists to outfit the men with custom implants that double as beer openers. You can see them pop bottles with their new molars in the video above -- just be prepared for the graphic oral surgery section.
Kristin Hunt is a Food/Drink staff writer for Thrillist. She's a little scared of both rugby players and people who open beer with their teeth. Follow her at @kristin_hunt.