If you had money riding on Malibu being the most name-checked booze brand in music, pay up now, you adorable fool. Researchers at Boston University and Johns Hopkins actually looked into this thing, and it turns out that the most referenced liquors in popular music are exactly what you'd expect them to be: Patron, Hennessy, Grey Goose, and Jack Daniels
This crucial study was a collaboration between the Boston University School of Public Health and the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. The researchers looked at Billboard's most popular songs from 2009 to 2011 in pop, country, rock, and hip-hop/rap/R&B. Of the 720 songs they pulled, 167 mentioned alcohol and 46 mentioned specific brands. Accounting for 51.6 percent of those brand shout-outs? The Patron-Hennessy-Grey Goose-Jack Daniels dream team
The research also found that alcohol got mentioned the most in hip-hop/rap/R&B -- 37.7 percent of the songs in that genre's pool talked about boozing. Country followed with 21.8 percent and pop came in third with 14.9 percent. No alcohol references were found in the rock songs studied, so thanks a lot, Kings of Leon
Dying to know all the gory details on music's favorite poisons? You can buy the whole published study over here.