Guys like beer, and guys like women. This is why the industry markets its products on the promise that drinking beer will get you laid. This is obviously false. Beer makes you fat and sleepy, not sexy. More importantly, it’s exclusionary: plenty of women like beer, and plenty of guys who like beer don’t like women. Nevertheless heteronormative sex sells, and for a long time, it’s been used to sell beer to men.
Back when the country’s suds landscape was dominated by macrobrewers with nationally broadcasted TV advertisements, this sort of base beer sexism was easier to spot. Sometimes, the public even got offended by it, as in the case of Old Milwaukee’s Swedish Bikini Team (though that poorly timed campaign was actually meant to parody the market’s misogyny.)
These days, the biggest brewers have (mostly) wised up to the scrutiny they’re under, but the craft industry is still provincial enough that casual sexism abounds, even on labels. So we took a look around and assembled this list of 13 beers with heterosexually suggestive names targeted at male customers. Some are meant in obvious good fun; others are vicious and uncomfortable.
While we love the breweries behind these products, there’s still plenty of misogyny in craft beer, and we don't love that they're perpetuating it -- intentionally or not. Our community should make people -- all people, of all genders -- feel welcome. That's better for business and for humanity. After all, everyone loves beer, everyone loves sex, and everyone could use a little more of both.