Shoot to honor your parents
Well, maybe not your parents, but Californians from your parents’ generation. In the early 1970s, these counterculture heroes became the first Americans to truly embrace tequila, and when they drank it, they shot it.
Sip because your tequila is better than your parents’
In the ‘70s, all the tequila widely available in America was mixtos, which you don’t want swirling around in your mouth too long. The unbridled freedom associated with shooting tequila in 1971 SoCal is definitely worth recapturing, but you should also celebrate the fact that there’s now tequila out there worth a slightly more prolonged experience.