It advertises "ice-cold beers"
Look, you cannot properly taste and appreciate a beer colder than 38 degrees, leaving the optimal temperature somewhere between there and 55 degrees (depending on the style). And before you start getting your panties in a bunch about how ice-cold beer is refreshing, do us all a favor and switch to drinking wine coolers.
All the glasses are cheater pints
A pint is not only a vessel for alcohol, but also a unit of measurement that equals 16 perfect ounces. So when blowhardy douchebag bar consultants invented the 14oz cheater pint, we should have all poured our beers into the river (or over their heads). Hell, even a non-cheater 16oz pint is not large enough to get a proper head on your beer, let alone 14 measly ounces.
Cheers to Portlander Jeff Alworth’s Honest Pint Project, which aimed to rid the Earth of the scourge of the cheater pint and fell just short of becoming a law of the land. Still, the Honest Pint movement inspired many real bars to upgrade to a true imperial pint, ideally with a 16oz marker line on the glass.
The bartender aims to minimize head
Let me get this through your hop-addled heads: all beer should be served with a delightful, creamy head on top. This isn’t wine, it’s a malt-based carbonated beverage, and aromatics achieved as active compounds in the beer float to the surface and are unlocked as they reach the bubbles. A good head is as critical to beer as it is to your imaginary sex life.