Food & Drink

Starbucks Launches Cold-Brew Coffee in Over 2,800 Stores

Published On 03/12/2015 Published On 03/12/2015
Starbucks cold brew

Are you still drinking hot coffee? What's wrong with you? It's now at least eight degrees above freezing in most parts of the country, which means iced coffee season is in full effect. Starbucks has seized this opportunity to launch their new cold-brew coffee, making its way to more than 2,800 stores across the nation on March 31st.

While Starbucks has maintained a healthy supply of iced lattes and Frappuccinos basically since day one, this drink is a first for them. (In case you're a cold-brew newbie, it's steeped using cool water, whereas your typical iced coffee mixes hot double-strength joe with ice.) The company's been testing the stuff in select markets since last August, but is just now taking it to mass sections of the Northeast, Mid-Atlantic, and Midwest. Because of the brew time required (20 hours!), each store carrying the cold stuff will make just one batch a day, so expect limited quantities. But it'll be available year-round, giving you plenty of time to sample this trendy new beverage.

Kristin Hunt is a Food/Drink staff writer for Thrillist, and is off to get an iced coffee right now. Follow her at @kristin_hunt.



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