As if it weren't enough that your go-to burrito chain is upping its prices, now your coffee is turning on you, too. Beginning this week, Starbucks will raise the cost of some of its drinks between $.05 and $.20, and hike the packaged coffee up a whole $1. Suddenly, that $54k cup doesn't seem so bad, does it?
Cafe items like grande and venti brewed coffees will see a $.10 to $.15 increase in most markets starting tomorrow, June 24th, though the tall brewed coffees and Frappuccinos are expected to stay at the same cost. Fortunately, the new price of packaged coffee won't hit until July 21st, giving you a solid four weeks to be the world's biggest cheapskate and hoard the cheaper beans. The company is being very vague about the reason for these boosts, citing buzzwords like "competitive dynamics", "cost structure", and "because we can", but regardless of the rationale, this is happening whether you like it or not. Hopefully, the extra funds are at least going toward remedial spelling classes.