These days, few remember the campaign that launched the concept, but the legend lives on. In 2011, Will Ferrell made a series of lo-fi commercials for Old Milwaukee as a gag. Most of the spots aired in oddball US markets, and dominated on YouTube. There was a separate group of ads, though, that he shot in Sweden, where his wife is from. Check out the video above -- there's no mention of the Swedish Bikini Team, but the coincidence is worth wondering about.
Midway through our conversation, Scullin skewed philosophical. "We’re pretty basic creatures," he chuckled, remembering the early days brainstorming around Old Milwaukee's restrictive requirements. "We only want a certain few things, and sex is one of them."
Beer, of course, is another.
Dave Infante is a senior writer for Thrillist Food & Drink, and nothing would please him more than the return of the Swedish Bikini Team. Except for, like, unlimited beer. Or world peace. Whatever. Follow him on Twitter & Instagram.