There’s a beautiful symmetry to matching simplicity with simplicity. Budweiser has just five ingredients: water, barley malt, rice, yeast, hops. A burger also just has five ingredients: bread, non-distracting vegetation, cheese, cow, condiment. The synchronicity goes beyond an ingredient label. It’s a mellifluous order -- you get alliteration, assonance, and rhythm delivered in the tightest possible command to a server: “Bring me a Bud and a burger.” It’s one of the least pretentious poetic phrases humanly possible, “baby shoes for sale” notwithstanding.