10. There's a Sierra Nevada video game
To promote this year's Oktoberfest beer (brewed with Brauhaus Riegele), Sierra Nevada made a retro video game. The star is a tiny man in lederhosen, and it's your job to help him gather the yeast, malt, water, and hops he needs to make a beer. You can play by entering "Prost" in the "Locate Beers" field at the bottom of the official site, or just be lazy and click on this link.
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Kristin Hunt is a staff writer for Thrillist, and hopes to contribute to that noble barley research at next year's Beer Camp. Follow her to the buses at @kristin_hunt.