The lesson: Love your lady for the beautiful, additive-free person she is. Don’t ruin Valentine’s by giving her a coupon for a free tan, or a coupon for a free breast enhancement surgery.
5. You know how you let a filet mignon rest before cutting to lock in flavors and juices? Well, now you do. Avión treats its agave the same way: after slow roasting it in brick ovens for 48hrs, they then let it cool another 24hrs before pressing those juices.
The lesson: Take things hot and slow at night, and don’t leave first thing the morning after. Lay in bed until at least 10:30a to lock in the juices of any potential new relationship.
6. Typically, to start a new tequila brand, your distillery offers you pre-formulated tasting profiles, and you just put your stamp on the one you like. Avión convinced a 5th-generation family-run distillery to let them “into their kitchen” to perfect their own formula.
The lesson: If her family runs her life, you’ll never have your own relationship, and you’ll find yourself saying things like “I DON’T CARE IF THAT’S HOW YOUR DAD CARVES THE TURKEY, SUZANNE.”
7. They call the San Francisco World Spirits Competition -- where Avión won World’s Best Tasting Tequila -- the “Super Bowl of Spirits” because its judges are all serious industry players who blind taste test to put the focus exclusively on "the liquid”, and not packaging or hype. That kind of makes it not like the Super Bowl, but anyway, it’s a very important competition.