Teaching the next generation
Cocktail education is so prominent these days that even the Culinary Institute of America has a class on how to craft drinks. Hosting small classes or giving seminars at conferences is a popular way for bartenders to make a few bucks, enrich their local following, and build more of a national reputation. Plus, it finally gives them an opportunity to explain to a whole new generation why a drink needs to be shaken for five full minutes.
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Dan Gentile is a staff writer at Thrillist. He's always wanted to ask a bartender for some fries with that shake. Follow him to deadpan stares at @Dannosphere.