As the iconic Edie McClurg quipped in Ferris Bueller's Day Off: "The sportos, the motorheads, geeks, sluts, bloods, wastoids, dweebies, dickheads -- they all adore him. They think he's a righteous dude." Replace "him" with "White Claw," and "he's a righteous dude" with "it's a very fine alcoholic beverage" and bingo: you have captured the zeitgeist of American drinkers. Unlike plaid shorts, Barstool Sports, and the name Blake, White Claw has smashed through the bro-ceiling.
Following the lead of the Drinks of Summers Past notably the millennial pink embrace of Rose ́ and the equally low-ABV, salamander orange Aperol Spritz -- hard seltzer earned a place card in our boozing rolodex. Even if the bubbles go into hibernation, I know the Frat Bro will see his shadow along with the groundhog this February, and by the time St. Paddy's Day rolls around, we'll see the Claws -- and by designation, the spirit of the Summer of 2019 -- out again, earlier than ever.