Me, I'm all for making craft beer more accessible to anyone that falls outside of the straight-white-dude scene, but why not make a brand that works against gendered stereotypes rather than reinforces them? That approach only makes an already cliquish industry even more segregated. We don't need six-packs shaped like purses, we just need more badass, outspoken, non-straight-white-dudes making delicious beer, spreading the word that reproductive organs don't determine a person's beverage preference and encouraging change from the inside.
At the end of the day, I take comfort in remembering that from its very start, marketing has never played a primary role in a craft brewery's success. And if the rise and fall of countless craft upstarts over the past few years has taught us anything, it's that if the beer is good, people will drink it. If the beer is bad, people won't -- no matter what type of shoe graces the packaging.
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