The I.V. Doctor’s house call model fills a new niche prized by his Wall Street-heavy clientele, but similarly missioned clinics have been popping up all over America. The first was most likely Vegas’ Hangover Heaven (which also operates a bus, and claims to have treated over 10,000 miserable vacationers in their hotel rooms), followed by Miami’s REVIV, Chicago’s Revive (now IVme), Atlanta’s Hydration Station, and more. Some use coded language (“Active lives full of long hours at work, excessive exercise, Summer days in the sun, and enjoying nightlife all leave you drained”), but others openly cater to the reasonably irresponsible:
“If you have a truly ‘Epic’ hangover, then this package was designed for you.”
Or, more idiosyncratically:
“Do you have sales calls with your boss today or have to coach a little league game this afternoon, and probably should have said ‘no’ to the last bottle of wine last night?”
In between body-draining shenanigans, I read every trend story I could find, mostly to survey opinions claiming this was a terrible idea. TIME
’s Olivia B. Waxman’s was by far the most dissuasive
; the kindest thing her heavy-hitting experts had to say was, “This is like using a bulldozer to do something that you can do with a shovel”.