As for the price increases, it's hard to imagine there will be complaints from customers. Since it's an all-tap wine bar, Lois can raise its prices in pretty small increments. So, the cheapest glass of wine only went from $5 to $6, and the most expensive liter (Lois serves large-format, too) only increased from $70 to $80.
“To reassure anyone who is worried about incentives for great service, we explain that we included a revenue share into our model, so we effectively built in a floor, but no ceiling,” O’Malley says.
So far, O’Malley notes, there has been an “overwhelmingly positive response” from Lois’ customers, as well as the staff. She also credits the positive response from customers to Meyer “for setting a highly publicized precedent.”