"Have you recently purchased a bar in Brooklyn, but are completely bereft of original ideas?" it states. "Firstly, congratulations on joining the thriving Brooklyn bar scene! Secondly, relax! You can use this handy tool to generate a name and menu for your fine establishment -- absolutely no imagination necessary!"
Translation: Brooklyn hipsters, what's good?
Sign up here for our daily Thrillist email, and get your fix of the best in food/drink/fun.
Tony Merevick is Cities News Editor at Thrillist and actually really likes ampersands in restaurant names. Send news tips to firstname.lastname@example.org and follow him on Twitter @tonymerevick.