So what do you think of Philly as a beer city? And has that helped Yards to be so successful?
With Philly, it’s two-fold. It’s a city with a great beer heritage, an industrial town, with lots of factory workers, and they all drank beer. There wasn’t soda or anything else. They drank [beer] at lunch when they worked. It didn’t have to be strong but it was refreshing, and it was the only drink. It was part of everyone's life.
And [because of Pennsylvania's liquor licenses] six packs weren’t always available until very recently, and because of that, people went to the bar to drink. Per capita, we consume more draft beer in PA than almost every other state. People are already used to drinking beer on tap, and we had a revolution of beer taps way before other areas. We had multi-taps with 12 different beers available well before other states did. It’s a big advantage.