And the whole process took around two years?
Bryan: From the initial idea to funding took almost two years exactly. During that time, we took around 50-60 meetings with investors and across the board it was the same thing: "We love you guys, love the package, love the product, but we know nothing about the industry." So they said they would give us X amount of money, and we’d come back with, "We need 70 to 80 times that." I mean, it’s bad enough being in business with your brother, but to add 60 other decision makers...
How did you ultimately find the funding?
Bryan: We had a friend that knew a lot of people and helped us to distribute our business plan. We put up this terrible crowdfunding video. It was like a stupid cartoon where Matt did the voiceover, which raised like $400, and our goal was like $750,000. Matt loved it though. He thought it was everything.
Matt: But our friend offered to help spread the business plan around and he was going to our now-investor's birthday party, Clement Pappas. He took a business plan with him and left it in his office, and a couple days later, Clement called and asked us over to his house to talk. We went over, ended up whacking a whole bottle of vodka that night. Obviously, there was really good initial chemistry there. We spent a few hours talking about the business, drinking, and what we envisioned for it.