When stranded in the desert with a dwindling water and a face caked in sand, what would you want to see? An oasis? A caravan? Wrong, and wrong. The correct answer is “sand hovercraft”, which is precisely what William, lost and exhausted, finds, before breaking it almost immediately. A reversal that’s par for the course in Heineken’s Dropped.
Dropped actually drops would-be adventurers in a foreign country with nary the skills to say “hello”, thus turning them into full-blown, definitely-are adventurers. Take William in the video above: he’s transformed from an urbanite Brooklyn photographer to a true expeditioner after days of wandering the desert by foot, car, bike, and -- very briefly -- that sand hovercraft.