Have you noticed how simply standing outside right now without drowning in your own sweat counts as a major accomplishment? Us too. So it must be time for some middle of the summer parties. And if it’s time for parties, it must also be time for Fireball. Thanks to some well done marketing and a devoted fan base, the cinnamon whiskey continues to be one of the most popular liquors in the United States, besting behemoths like Jim Beam and Jose Cuervo in sales. And Fireball manages to keep its fans from getting bored with an ever-growing lineup of different packages for its whiskey. It comes by the handle, by the box and now, for those looking to hand out mini bottles to all their friends, by the bucket.