A guy's first pad tends to get furnished only as his activities demand: toilet paper holders and end tables are for people with girlfriends, and as long as your TV's not sitting on the ground, you're looking good. Opening a place to hang their clothes, Reason, with their first-ever boutique.
Currently outfitted with a lone clothing rack and a wall-leaning mirror, Reason's a small shop carrying the four-year-old label's Vermont-meets-streetwear collection, all of which is hand-numbered and inspected by the two founders (and you thought "9" inspected everything). Holiday weather-wise, Reason's hawking snowflake knit beanies, hand-knit cable hoodies, herringbone bomber jackets, and reversible tri-color/plaid lining nylon vests ("I'm a sleeveless lumberjack, and I'm ok"). Reason's also got you in colorful winter-themed graphic tees (holiday sweater-ish Blitzen reindeer, huge shirt-length guy on skis), plus plaid button-downs with quilted waterproof lining and one shoulder covered in black suede -- styled after a hunter's shotgun padding, perfect if you're in the habit of carrying boomboxes, or petulant children.
As they settle in, Reason plans to install work from local artists and photogs -- and if everything goes well, something to keep their cash from sitting on the ground.