'Slutty Vegan' Chef Pinky Cole Is Taking Over Atlanta & NYC Shake Shacks This Week
Here's how to try her exclusive SluttyShack burger.
Earlier this year, Shake Shack announced a series of localized chef collaborations in cities throughout the nation. The partnerships, part of a project called "Now Serving," allow prominent chefs to put their own flair on Shake Shack's menu and serve it to their community for one or two days only. It's not only fun, but a portion of the proceeds will benefit a local charity of the chef's choosing.
Last month, James Beard-winning chef Chris Shepherd kicked the series off by selling his Southern Smoke Chicken sandwich to Houstonians to raise money for hospitality workers in the area. Now, vegan restaurateur Pinky Cole gets her moment in the spotlight to spread a meat-free agenda in not one, but two American cities.
Pinky Cole is an Atlanta-based restaurateur best known for her plant-based burger venture, Slutty Vegan. Before that, though, she was a New Yorker, serving Jamaican food at her successful Harlem restaurant, Pinky's.
Because Cole has played a significant role in the Atlanta and Harlem food scenes, Shake Shack will be offering her limited-time "SluttyShack" burger to both communities this week.
The SluttyShack comes with a Shake Shack veggie patty, Pinky's secret Slut Dust, lemon ginger kale, caramelized onions, vegan ranch, and vegan mayo. It's served on Slutty Vegan's signature toasted Hawaiian bun with a price tag of $8.49.
"Over the last year, we’ve all heard of Pinky Cole and the impact she’s making, not just in Atlanta and New York but across the country," said Mark Rosati, culinary director of Shake Shack, in a press release. "Having the chance to collaborate with her and her team on this burger has been an honor – not only has it been fun and creative, but it’s been inspiring. We’re really proud to work alongside the Slutty Vegan team and support communities near and dear to us both."
If you want to try the SluttyShack, you have a narrow window of opportunity. Atlantans will find it in limited quantities on Thursday, April 8, at the Old Fourth Ward Shack. NYC dwellers can order it on Thursday, April 8, and Friday, April 9, at the Harlem Shack.
Proceeds made from the SluttyShack will go straight to two local organizations. In Atlanta, sales will benefit Giving Kitchen, a crisis relief org for food and beverage workers. In New York, sales will benefit ROAR, a group of hospitality leaders that advocate on behalf of the industry.
Guests in Atlanta will get special treatment with live entertainment, an appearance from Pinky Cole herself, and limited-edition SluttyShack swag.