When asked what it’ll take for new restaurants to survive and not fall victim to a similar fate as 4th & Swift, Fry continues, “I think new restaurants need to be truly authentic, super-humble, and genuinely excited to provide fantastic dining experiences. Even before all of that, I think it is important to be what the neighborhood needs to complement what it already has. We need to remain fresh and diverse.”
These rapid changes are also affecting suburban cities like Brookhaven, where Pub 71 closed this summer after 10 years of providing pints and plates to locals. Another tragic loss was The Pecan, a popular upscale Southern restaurant run by chef Tony Morrow, who opened a barbecue restaurant just a few blocks down on Main St a couple years ago. While prices at The Pecan were infamously not cheap, the food and service were always well-rated, and it was one of few places near the airport that would regularly attract guests who lived north of Downtown.
And it doesn't end there. There was Corner Tavern, which closed its West Midtown location on Huff Rd last year, prior to the closure of Bone Lick BBQ, which opened in the same complex down the street and closed its doors over summer. The area is on a perpendicular cut street between Marietta Blvd and Howell Mill, meaning it gets limited traffic and may not be ideal for the type of urban-chic customers these restaurants have sought. So although the signs on the storefronts have constantly been in flux, there's always been a consistent: location, location, location.