Keller’s Drive-In has been finding people in their cars for 51 years. Jack Keller (the founder who sadly passed away earlier this year) had worked at a drive-in (Kirby’s Pig Stand) as a teen, and was enamored of the concept. In an interview with the Dallas Morning News last year on the 50th anniversary of the first Keller’s, he relayed his original, refreshingly straightforward, not-oft-taught-in-biz-school strategy: “Just a place to sell beer and some hamburgers, that’s all.”
And that’s what they do. The menu, which is bolted up on the cinderblock wall, features six burgers, corn and hot dogs, ham, bacon, steak, and chicken sandwiches. A cheeseburger is $2.35. The most expensive menu item, the grilled chicken sandwich, is $3.39. Extra bacon is 80 cents. Chili is a quarter. Grilled onions are free. What a world.