Normally, when I sit down to write for Thrillist, my focus is on finding things that you’ll love to do in Denver and that will get you out exploring the city. But right now is not normal. These are unprecedented times, and we’ve all got an unprecedented opportunity to support the places we want to still have around when the literal and figurative viral dust settles.
Community leaders are essential now, and leadership in a time of uncertainty doesn’t just mean being right; it's about being communicative and transparent and empathetic. There are a lot of leaders stepping up in Denver as this plays out, and many of them are our small business owners. Let’s raise them up.
If you're financially able to, the most important thing you can do to support a small business is continue to use their services and buy their products. Social media feeds and inboxes are inundated even more than normal right now with messages from small businesses. The idea of supporting each and every one of them can feel overwhelming. So here’s how you can start.
Use social media wisely
Make it a priority to keep supporting the places you normally do. Make a list of your personal favorites and ensure you’re following them on social media; if they have an email list, sign up for it. Make it easier for them to communicate with you. Small business owners are working hard right now to pivot quickly so they can keep supporting you and their staff, safely. They are the best ones to tell you how to support them. They, like you, are figuring this out hour by hour, and they’re trying to get creative. If you’re spending money on anything right now, spend it locally.