With an estimated 150,000 visitors pouring into Houston to witness the greatest comeback/choke job in Super Bowl history, it’s not surprising that Houston’s businesses -- especially restaurants and bars -- would benefit from an enormous influx of crowds. Though it’s debated by some economists, the NFL reports that a city hosting the big game will make around $700 million thanks to the event. With new city roads, updates to Discovery Green, and the opening of the Convention District’s new restaurant super block, Downtown Houston’s months-long city revitalization reinvigorated local businesses, providing a refreshing experience for both out-of-towners and native Houstonians.
According to Upserve, a restaurant management platform, Houston eateries experienced a 31.5% increase in sales as compared to past weeks over the same Friday to Sunday period. The average Houston restaurant nets $14,484.39 in sales per weekend. On average, that 31.5% Super Bowl spike translates to an extra $4,513.32 for each establishment.