It all started when Leif Pearson wanted to drink on a bus.
The Vegas native had moved out to Southern California to be a Microsoft trainer, but was back in town for a business trip on a charter bus -- where booze wouldn't be normally be out of place. However, the charter company had just banned liquid alcohol on its buses, due to a messy spill the week before.
That got Pearson thinking about making alcohol-infused ice cream, and he started to experiment with a few recipes. "I made a White Russian ice cream the first time," he says. "It didn't quite freeze, but everybody really loved it on the bus."