It all started when Leif Pearson wanted to drink on a bus.
The Vegas native had moved out to Southern California to be a Microsoft trainer, but was back in town for a business trip on a charter bus -- where booze wouldn't be normally be out of place. However, the charter company had just banned liquid alcohol on its buses, due to a messy spill the week before.
That got Pearson thinking about making alcohol-infused ice cream, and he started to experiment with a few recipes. "I made a White Russian ice cream the first time," he says. "It didn't quite freeze, but everybody really loved it on the bus."
Pearson knew he was on to something. He moved back to Vegas and got together with his parents to form a boozy ice cream company. His father, a lawyer looking for a good business opportunity, helped finance the venture, and Momenti Spirited Ice Creams was born.