When you arrive at PBJ.LA in Los Angeles’s Grand Central Market, prepare to be blasted by the nostalgic days of your youth. Why? The food stand only makes one thing: peanut butter and jelly sandwiches, with the crust cut off, just how Mom made it.
“Part of the concept was kind of a modern take on peanut butter and jelly, and part of it was a throwback to this old American idea of mom making you a PB&J on Wonder Bread, and cutting the crust off for you because you’re a kid, and you don’t like the crust,” explains owner Brad Greenberg.
The menu offers everything from the ubiquitous-yet-classic version -- a sandwich filled with peanut butter and grape jelly -- to much more modern takes, like the Old Fashioned. Modeled on the cocktail with the same name, the Old Fashioned is one of PBJ.LA’s most popular sandwiches: two thick slices of white bread are stuffed with roasted salted pecan butter, bourbon bitters apple jam, and topped off with a sprinkle of orange zest, before heading to the crimper machine where the crust is sliced off in one quick chomp.