There is some thinking out there like people either want LocoL to either fully have achieved its goal so that it can be checked off, the box can be checked off, or that it can fail so that you can put it back into OK, it's not going to work. To me, it's like we're only in stage one of the process. I'm looking long game, and when you say long game, I'm looking 20, 30, 40, 50 years from now... my dream is imagine Watts becoming like The Grove, having shopping, having stores, having five, six, seven, 10 people working in each store. People thriving, housing, great design, furniture, parks, all these things. That's what I think about.
Let's change the topic a little bit, and talk about the Taqueria and Chego! openings, which to me at least feels like sort of you've come full circle. It's really crazy that Kogi is now a brick and mortar, and that Chego has expanded into a Whole Foods, sort of in a very mainstreamy way.
Choi: Well, we still got the trucks out there -- we'll never abandon the trucks, that's our life blood, that's who we are. The thing about Kogi and Chego, I have different companies, and different partners, and different things, and the Kogi Chego family, we're still like a small family company, man. Our brand is worldwide and our reach is worldwide but who we are, we're still like a Korean liquor store. We're still run by the family, we still get up and do it everyday, and so we don't really have the infrastructure to expand.