Why is brunch such a big deal in Montreal? Why ISN’T brunch such a big deal everywhere else? It’s a general rule of thumb that the later you wake up, the hungrier you are, and the hungrier you are, the better things taste. It’s also a well-known fact that sleep is good for you, so brunch, by extension, is good for you too. It’s just science, folks. Here are Montreal's scientifically selected greatest bruncheries, and the reasons why they're so freaking good.