amazon/youtube
by 2025, online grocery shopping could reach $100 billion annually. 
Amazon Grocery
Evann Lockhart/Thrillist
Amazon has the advantage of being better-known and more powerful.
Shelving runs out in traditional retail but it's "virtually unlimited" online.
"I keep looking for signs of soul at Amazon."
"Are we going to trade a future of well-being for this instant gratification?"