"In the end, we are going to have to wait and see on that front," Gomes said. "We're not going to have a great sense of how this is going to play out, 'til we can analyze the numbers, and really look at results. But, we have set ourselves up -- logistically -- to handle an increase in demand, all around. The entire stadium was built to facilitate this effort. We do expect more demand, and our infrastructure is setup to make it happen."
But as far as tailgating goes, Gomes doesn't see this as a major threat to tradition.
"Tailgating is part of the game day experience, and I don't think this will affect it," he said. "And I don't think that will ever change."
As far as influence goes, Gomes said he couldn't speculate if other NFL franchises -- and sports teams in general -- may follow suit if the Fan First menu proves to be a success. And while the rest of sportsdom's owners continue to pound our wallets and patience like Ndamukong Suh after the whistle, the Atlanta Falcons are trying to do something actually useful for their faithful. So, it's easy to try and pick apart the Falcon's (obviously) PR-friendly brand-speak about the deal. But what they are doing objectively a great thing for anyone who likes experiencing football in the first-person.
"We're not setting out to intentionally change the industry," he said. "We did it for our fans that come here every week, and that's it. We didn't want to just create fair prices for an NFL stadium. We wanted to have fair prices for Atlanta."
If there was ever an aloe for suffering the most stinging Super Bowl loss of all time, it's $2 hot dogs.
No, I'm serious.