What the hell is a Beyond Burger?
A Beyond Burger is a 100% vegan burger primarily made from pea protein isolate, canola oil, and coconut oil. It's different from the Beast Burger you might have seen in the frozen section of your local supermarket. The folks behind the company that makes it, Beyond Meat, are constantly tweaking the formula of its burgers, and this is the latest version. Also, Bill Gates invested in the company, so it's gotta be good! This is the Windows 95 of burgers! Actually, it's much better, and I didn't, umm, crash immediately after eating it.
It's also different from your average veggie burger because it's made fresh. The workers at this Beyond Burger-themed counter in the Whole Foods food court throw the fake meat mixture on the flattop like you would raw meat. You can even buy the refrigerated, fresh "meat" in the real meat counter at this particular Whole Foods (buy it if you see it -- they sold out one-and-a-half weeks of product in 24 hours here when it debuted), and the plans are to roll this product out to 34 stores in the region in the next four-six weeks. For now, this vegan burger counter where I ate the Beyond Burger is the only one of its kind in the country, though they're in the process of building another one in the Pacific region in 2016.