What's it taste like?
Strangely, kind of like a burger! I've heard people say the real way to test a veggie burger is to taste it side-by-side with a real burger -- and that it's only good if you can fool someone into thinking the fake one is real! Who the hell eats food that way? Unless you live inside of a super-strange prank show, that's a garbage way of thinking. So, no, this burger would not fool a meat eater. But that doesn't mean it isn't damn good.
While this burger can be consumed by vegans, it's also designed to be just another source of protein for omnivores to eat. As one Whole Foods rep pointed out to me, "it chews like a burger" too. He's not wrong. It's also not dry -- it tastes undeniably fresh. Other media outlets with reporters who haven't actually eaten the burger have written that it "bleeds," but I didn't see any sign of that. And I've never once eaten a burger and wished more blood was pouring out of it. This has the closest thing to a burger's mouthfeel of any veggie burger I've ever had. I remember when I first had a Boca Burger a billion years ago and thought, "Wow, this almost is like a real burger!" I was stupid back then. But you have to taste this to believe it.