While this burger can be consumed by vegans, it's also designed to be just another source of protein for omnivores to eat. As one Whole Foods rep pointed out to me, "it chews like a burger" too. He's not wrong. It's also not dry -- it tastes undeniably fresh. Other media outlets with reporters who haven't actually eaten the burger have written that it "bleeds," but I didn't see any sign of that. And I've never once eaten a burger and wished more blood was pouring out of it. This has the closest thing to a burger's mouthfeel of any veggie burger I've ever had. I remember when I first had a Boca Burger a billion years ago and thought, "Wow, this almost is like a real burger!" I was stupid back then. But you have to taste this to believe it.
The burger pictured is a Big Mac ripoff, and they dress the two patties with lettuce, tomato, onion, pickles, and a Sriracha-based sauce that adds a nice bit of heat, and the coconut-based Chao cheese. I could have done without the whole-wheat bun, but overall, the ingredients mix to make a formidable lunch (especially because you can pair it with sweet potato hushpuppies and Millet tots made by local company RollinGreens). One burger is more than enough.