Food & Drink

Ben & Jerry's Celebrate Marriage Equality with New Flavor Name

Ben & Jerry's

Today is obviously a big day for marriage equality. But it's also a hot Friday in June, and what better way to celebrate all this stuff than with ice cream?

Well, leave it to the guys at Ben & Jerry's to find an inventive way to tell the world the company supports marriage equality -- namely, by renaming one of it's more popular flavors following the Supreme Court's historic ruling.

Gone are the days of Chocolate Chip Cookie Dough. But fear not; the flavor combination still exists under a new moniker: I Dough, I Dough.

And as the Huffington Post points out, this is not the first time the company has stated its support for same-sex marriage. Back in 2009, liberal B&J's renamed "Chubby Hubby" as "Hubby Hubby" to celebrate its home state, Vermont, legalizing gay marriage. A B&J store in Washington, DC, even served as the venue for a wedding in 2010.

Go forth. Eat ice cream. And maybe even get married.

Oh, and here's a video about the whole thing, too.

Ryan Craggs is Thrillist's Senior News Editor. He prefers Karamel Sutra, but that'd be a weird name to change today. Follow him @ryanrcraggs.