Cannabis

Ben & Jerry's Is Giving Stoners Ice Cream Burritos on 4/20

Ben & Jerry's BRRR-ito
Courtesy of Ben & Jerry's

Ben & Jerry's has already made its stance on weed known, so it shouldn't surprise you to learn that the company's got a 4/20 promo in the works. But it should delight you to learn what that promo is: a bonafide ice cream burrito.

The BRRR-ito comes with two scoops of your choice, chocolate cookie crumbs, and a fudge drizzle. All that gets rolled up in a crepe-like "tortilla" and a sheet of paper to ensure minimal leaks. While you're free to customize as you please, Ben & Jerry's recommends the "Half Baked" BRRR-ito, which is one scoop of Cookie Dough paired with one scoop of Chocolate Fudge Brownie. (Full disclosure: I tried that combo on a recent press trip to the company's HQ and it was life-affirming.) Check the BRRR-ito out in this commercial, which turns Apple's famous "1984" ad into a hazy ice cream revolution:

Kristin Hunt is a Food/Drink staff writer for Thrillist, and would like to thank weed for making this possible. Follow her at @kristin_hunt.