While our one generic store-bought brand, Nice!, put up a good fight, in the end Entenmann’s won the day. Unfortunately, its victory was mostly against mediocrity, with most of the other cookies in the field suffering from consistencies that were too dusty or chalky, or strange artificial aftertastes.
More high-performing cookies fell into the chewy category than the crunchy category, but the Nice! cookies were a notable exception, as were the super-thin, crackly Tate’s Bake Shop ones coming in fifth place. However, most of the low-performing cookies were also chewy, with the crunchier cookies taking up the middle of the pack.
Either you do chewy well, or you suffer some major consequences. And that’s the way the cookie crumbles. Or rather, doesn’t crumble.
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Adam Lapetina is the partnerships editor at Thrillist, and will forever be a crunchy chocolate chip cookie fan. Read his musings at @adamlapetina.