Fieri's ethos: bacon, grease, shirts with flames, sunglasses turned the wrong way, outdated catchphrases, Times Square, Smash Mouth (the band, and the attitude), being the uncontested mayor of Flavortown™.
Human tribal tattoo and frozen-dinner slinger (as seen in the above video) Guy Fieri was a California-based chef and restaurateur who blasted into public notoriety after winning Food Network Star and landing his own series of reality shows -- most notably, Diners, Drive-Ins and Dives. Some believe his last name translates to “Man not afraid to look like an idiot,” but that’s probably not true. Also notable: Melissa McCarthy based her crass, flatulent Bridesmaids character on Fieri.
Bourdain’s ethos: cheese, wine, literature, travel, condescension, trash-talking, cursing, more wine, smug sangfroid, sarcasm, sex, drugs, The Ramones.