The Rocket's arugula has a "pepperiness", a term their chef might have made up, but it contrasts beautifully with the smooth, creamy aioli, the smoky cheese, and the hearty egg. It's filling and tasty, and it'll make you happy you got up before 11am.
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Lee Breslouer writes about food and drink for Thrillist, and has eaten so many Rocket Eggs in his lifetime that basil aioli runs through his veins. Follow him at @LeeBreslouer, because you can't make up a name that good.