Food & Drink

Smell Like a Whopper With Burger King's New Cologne

Published On 03/20/2015 Published On 03/20/2015

Want to smell like a fry cook, but can't get hired at Burger King? Finally, you can reek of beef and onions with BK's new Whopper-scented cologne, which is going on sale for one day only in Japan.

The fragrance will cost 5,000 yen (or about $41) per bottle. BK Japan plans to sell it in stores across the nation, though it's launching on a pretty dubious date: April 1st. Despite the understandable suspicion, the chain insists that this isn't a prank, but a genuine foray into the cologne market. While we have our doubts, Burger King has sold a burger scent before. In 2008, they marketed The Flame through some very creepy ads with the King, which you've probably spent the last seven years purging from your memory. Sorry:

Kristin Hunt is a Food/Drink staff writer for Thrillist, and could really get on board with a burrito cologne. Follow her at @kristin_hunt.

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