Burger King is calling for a truce with its longtime rival McDonald's, in the name of burgers (and world peace).
In full-page ads, a detailed website, and a video pitch (see below), Burger King has proposed the two chains join forces on a "McWhopper," a hybrid of the Big Mac and the Whopper, to be sold for just one day (September 21st), to benefit anti-conflict nonprofit Peace One Day. The chain has suggested selling the burger at a pop-up McWhopper shop in Atlanta, Georgia, which is about halfway between the two companies' respective headquarters.
The proposed burger would be six parts Big Mac (top bun, patty, cheese, lettuce, special sauce, middle bun) and six parts Whopper (tomato, onion, ketchup, pickles, patty, bottom bun).
"Let's end the beef, with beef," Burger King said in its ad.
More collaboration suggestions for Peace Day: Drake and Meek Mill; Katy Perry and Taylor Swift; Paris Hilton and her former closet organizer Kimberly Kardashian; Kris Jenner and a local weather man who I just found out were feuding; ZAYN AND ONE DIRECTION.