Looking back, the very fact that we are still discussing this, makes it a remarkably successful marketing push by Burger King. Trying to look back, and remember specific viral marketing campaigns, is akin to finding a lone poke from 2008 in the haystack of your timeline. But this one still has the gears of the Interweb turning. There's never really been anything else like it.
Though some friendships were ruined, many Whoppers were gained. And in the end, isn't it the fun nights with our Whoppers that we'll remember the most, when we are old and friendless?