The new Butterfinger peanut butter cup might make you forget about Reese's
Oh it's on. It's on like (sweet tooth, diabetic) Donkey Kong. Nestle has announced that early next year they'll make moves for Reese's candy crown by rolling out a Butterfinger Peanut Butter Cup
Gunning for the #1 candy brand in America is a bold strategy to say the least, but Nestle is confident we'll embrace their new offering. So confident, in fact, that they already bought a Super Bowl ad for the Butterfinger Peanut Butter Cup. The brass claims this thing has got a new edge that Reese's doesn't, and, considering the tagline is "The cup just got crunchy", we're pretty sure that edge is some crunch. Hopefully involving a Cap'n of some sort
If you ask Reese's parent company Hershey, they find Nestle's move adorable. After all, they've got $1.5bil in annual sales behind them, and believe that no one'll ditch Reese's for this Butterfinger noise. We'll just have to wait for this Muhammad Ali vs Joe Frazier-level match to play out in 2014 when the crunchy cup finally drops.